SKP Academy Hamburg

The ASK Academy is a luminous, sparkling white training and marketing facility in the centre of Hamburg, Germany. We are responsible for the design of the corporate identity guidelines for Schwarzkopf Academies and this was an opportunity to show just how it could be done.

Reception includes a glowing desk and retail display against a backdrop of a warm, neutral, taupe wall, big seductive images and words to inspire and inform.

The training spaces are simple and designed so they don’t compete with the colourful work of the professional hairdressers who are invited to the Academy to develop their skills and to learn the latest techniques and trends.

Creators of interior corporate identities for Vidal Sassoon, Jimmy Choo and Schwarzkopf. Design, implementation and roll out in London, Los Angeles, Las Vegas, New York, Manchester, Munich, Hamburg, Frankfurt, Cardiff, Glasgow, Atlanta, Miami, Berlin, Chicago.